Question 1

How does Linkrunner pricing work?

Accepted Answer

Pay only for the installs we attribute on a pay-as-you-go basis. Rates start at ₹1.00 per install for the first 50,000 installs and drop to ₹0.70 per install above 500,000 installs per month. No upfront commitment, no annual contracts.

Question 2

What do I get on the Free plan?

Accepted Answer

Everything that Linkrunner has to offer, including real-time webhook delivery on every event, up to 25,000 free installs. We do not gate data delivery behind higher tiers or paid add-ons.

Question 3

When do I start paying?

Accepted Answer

After your free 25,000 attributed installs are used. We'll send a heads-up before that, and you can connect a payment method any time before to avoid an interruption. Free installs never expire on a calendar, they expire when you use them.

Question 4

What exactly counts as a “billable install / download”?

Accepted Answer

Only installs that Linkrunner successfully attributes to a source (paid, organic, referral, deep link, or SKAN postback). Reinstalls, uninstall reinstalls within the dedup window, and clicks that never convert are not billed.

Question 5

Is pricing “tiered”? If I cross a tier mid-month, what happens?

Accepted Answer

Yes. Tiers are based on monthly attributed installs. When you cross into a higher-volume tier the per-install rate gets cheaper for the additional installs in that tier, you only ever pay the lower rate on the volume above the threshold, not retroactively on everything.

Question 6

Can my per-install price change every month?

Accepted Answer

Your effective per-install rate moves with your monthly volume, if you grow, you pay less per install; if you shrink, you go back to the lower-tier rate. The rate card itself is locked in your contract and only changes with explicit notice.

Question 7

Is there any annual lock-in or minimum commitment?

Accepted Answer

No. Growth is fully pay-as-you-go and billed monthly. Enterprise contracts offer optional annual commitments for discounted rates and SLAs, but nothing on Free or Growth requires a commitment.

Unbelievably good pricing for an MMP!

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